Photography by Sarah Joy - Fitzroy Newborn Baby & Family Photographer

About Sarah

  • Hi and thanks for visiting. I'm Sarah Reilly (Willison), a passionate, accredited and experienced baby photographer based in Fitzroy who promises to capture beautiful and natural portraits of you and your family that you will cherish forever.

  • Established in 2014, I specialise in taking timeless photographs of your newborn baby, family, wedding and birth. My style will relax you and I guarantee you will have fun – you will never feel rushed ensuring that your images will be natural. I am patient and gentle, ensuring you are always comfortable, and can be yourself. I love candid moments that celebrate your family and reflect your family’s personality.

Photography Qualifications & Baby Safety

Photography by Sarah Joy studio

Photography by Sarah Joy studio

  • My fascination with photos came about at a young age, receiving my first camera from Santa when I was 8 years old. My passion for photography only grew as I got older, as I developed my craft starting with film in secondary school to developing via many courses in photographic, digital and graphic design at RMIT. 

  • I am a certified member of the APNPI (Accredited Professional Newborn Photographers International) and am also their proud Social Media Manager for Instagram! I am also a member of the INPA (International Newborn Photography Association). 

  • My wedding photographs have been featured in the Australian Modern Wedding Magazine.

  • I have a current Working With Children Check, Senior First Aid & CPR certificate, whilst ensuring that my vaccinations are always up to date. 

  • Newborn and baby photography is a unique genre which I take very seriously to always ensure the baby is comfortable and safe at all times. I have been photographing babies for more than 4 years and have photographed more than 200+ newborn baby sessions.

  • I have a deep love of learning and am passionate about having the most up to date technical skills and the safest practice for newborn babies. Baby safety is extremely important to me, so I have received intense workshop and 1:1 training from some of the world's best newborn photographers including Kristen CookKelly Brown, Amy McDaniel, Nicole Miller SmithErin Elizabeth, Anya Maria, Luisa Dunn, Elise Gow, Sujata Setia and attended The Baby Summit conference in Australia. 

Session Information

  • Newborn and family sessions can be hosted in my beautiful light-filled Fitzroy home studio, or we can host your session in a beautiful leafy park (such as the Edinburgh Gardens or Carlton Gardens).

  • My gallery of images can be viewed here, and please see my information page for pricing and other details on sessions. I have also prepared a guide on what to expect in a newborn photography session and also my tips on what to wear in your family photo shoot. 

  • My studio is filled with beautiful props for you to choose from including backdrops, wraps, bowls, cute little outfits, blankets and newborn sized toys.

  • Gift vouchers are available for purchase, please make an enquiry & I will tailor a beautiful custom gift certificate for you.


You can view my past client Testimonials and more examples of my work on my FacebookInstagram, Pinterest and Twitter pages.

Get in touch

Thanks for visiting, I hope to meet you and capture some beautiful memories of your family soon. If you'd like to make a booking, please contact Sarah at: or phone: 0418 526 248